5 Reasons to Upgrade their Play Clothes
What kids wear matters more than you think.
Polyester is plastic. It doesn't breathe, it seals heat against the skin and holds moisture there.
For active kids in summer, that's not just uncomfortable, it's the reason they're cranky, sweaty, and changing outfits nonstop.
Cotton is a much better choice than polyester, but it's not the whole answer. Cotton absorbs moisture and holds onto it, leaving kids in damp, heavy fabric once they start moving.
100% cotton also has little stretch, making it less comfortable for active kids.
Every time you wash a polyester garment, it sheds plastic microfibers. These can travel into the water, into the air, and into the body.
Would you want to go running in clothes 3 sizes too big?
Too long. Too tight. Too oversized. Too much adjusting.
Kids should not have to work around their clothes, their clothes should move with them.
The $14 shirt worn once costs more than the $28 shirt worn twice a week all season.
When clothes are uncomfortable, kids stop wearing them.
So What's the Answer?
It isn't polyester. It isn't basic cotton either.
We built MallowSoft™ because what kids' play clothes actually need (breathability, stretch, softness, durability) didn't exist in one fabric. Until now.
Every Camp Wimzi piece is made with MallowSoft™. Here's exactly what's inside:
Ready to make the switch?
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"I absolutely love these pieces! The fabric is incredibly soft, high quality, and stretchy. Even though my daughter is 2, I can tell she loved the clothes and felt comfortable in them. Overall, these clothes are thoughtful, comfortable, and clearly made with kids in mind. I love that!"
Ligia
"My son has been wearing these Camp Wimzi shirts and shorts non-stop. They’re soft, lightweight, and actually hold up to playground, dirt, and snack stains. The best part? No complaints about itchy tags or uncomfortable waistbands. That’s how I know they’re good. Highly recommend!!"
Ashley
"So many children’s clothes today are loaded with synthetic materials, so it’s refreshing to see a brand prioritizing comfort, movement, and more natural fabric blends. The quality feels elevated while still being practical for everyday play. Obsessed!"
Natalia