SHOULDN'T KIDS DRESS LIKE KIDS?
We think so.
Kids aren't mini adults.
They're climbers, fort-builders, and chalk-covered masterpiece-makers — and their clothes should keep up.
Because the best childhood is a messy one.
Long Live Kidhood.
THE SOFTEST SUMMER YET
Meet MallowSoft™, the fabric that finally checks every box. Polyester-free, ridiculously soft, and seriously stretchy.
CAMP FAVORITES
Seriously, you'll be washing these a lot.
Boxy Tee
Sale price$20.00
Play Short
Sale price$22.00
Everywhere Dress
Sale price$36.00
Pocket Skort
Sale price$28.00
Play Shorts
Sale price$24.00
Pocket Tee
Sale price$20.00
Ringer Tee
Sale price$20.00
DON'T TAKE OUR WORD FOR IT
"So many children’s clothes today are loaded with synthetic materials, so it’s refreshing to see a brand prioritizing comfort, movement, and more natural fabric blends. The quality feels elevated while still being practical for everyday play. Obsessed!"
"My daughter was so excited to put her new dress on today. Great quality clothes! Can't wait to try more."
"I absolutely love these pieces! The fabric is incredibly soft, high quality, and stretchy. Even though my daughter is 2, I can tell she loved the clothes and felt comfortable in them. Overall, these clothes are thoughtful, comfortable, and clearly made with kids in mind. I love that!"
"The fabric is VERY soft."
"These dresses are perfect for my daughter right now. She loves to wear a dress that twirls, but that she can also play in at daycare."
My son has been wearing these Camp Wimzi shirts and shorts nonstop. They’re soft, lightweight, and actually hold up to playground, dirt, and snack stains. The best part? No complaints about itchy tags or uncomfortable waistbands. That’s how I know they’re good. Highly recommend!!
FROM TREES TO TEES
Lyocell—The plant-based fiber that makes MallowSoft™ feel like nothing else.
Lyocell starts as trees and gets spun into ultra-soft fibers — giving MallowSoft™ its signature feel.
Softer than cotton. More durable than bamboo. Gentle on even the most sensitive skin. And always free from polyester.
Hi, I'm Megan
My two kids are 13 months apart (IYKYK). My daughter is super active and her skin reacts to everything. My son has always had a giant head and a tiny waist, and now he's getting taller by the minute. Getting shirts over his head and pants to stay on has been a nightmare.
I kept buying clothes. They ended up in the donation pile barely-worn.
So I built Camp Wimzi, obsessed over the fabric, and now I hope to make other kids feel as comfortable as mine do.